REVIEW OF
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THE BUSINESS MEETING
THE
BUSINESS MEETING The meeting was called to order by Larry Paulausky, chapter 18 vice chair at WXPN/World Cafe Live.
There was no business meeting, but Larry thanked Dave Forr
of Arbitron for sponsoring the pizza and sandwiches
which were provided by Allegro Pizza of University City. THE
PRESENTATION The presentation was made by Dave Forr,
director of US encoding operations for the Arbitron
Corporation. He was speaking to update the local chapter on the status of the
PPM (Portable People Meter) system in the Topics within the presentation included: *PPM in *Encoding versus decoding *PPM what and why **What it is **The reasons why PPM is good for radio *The PPM system *How the PPM panels work *CBET-the encoding technology *The encoding process *Status report on current activities *What's next *Concluded with a Q & A. For further information on the Arbitron
PPM program, please see the Arbitron website at http://www.arbitron.com. |